About Us

Established in 2016 by Tajir Private Limited, Habit was founded on a simple principle: to ensure quality, consistency, and value in every product we offer. Drawing on Tajir's decades of experience in the food industry, which began in 1950, we have built a brand dedicated to providing superior food ingredients and packaging.

We carefully select our partners, ensuring they meet the highest global standards, including HACCP, ISO, and USFDA accreditations. Our commitment to the "Make in India" initiative has also allowed us to invest and grow within our country. At Habit, we stand by our products, our team, and our customers, because we know that great ingredients are the foundation of good food.

Mission

At Habit, our mission is to redefine the standard of quality in the food industry. We are dedicated to consistently sourcing and supplying top-tier food products and ingredients that not only meet but exceed our customers' expectations. By maintaining a sharp focus on consistency, superior packaging, and value, we aim to be the most trusted and preferred partner for businesses and consumers alike, ensuring that every dish made with our ingredients is a testament to quality.

Our Vision

Our vision is to be the undisputed market leader in the food products and ingredients sector across India. We aim to achieve this by leveraging our deep market knowledge and extensive distribution network to introduce and build a strong presence for both international and domestic brands. We are committed to pioneering growth, investing in the "Make In India" initiative, and continuously expanding our portfolio to meet the evolving needs of the HORECA and retail segments. We envision a future where Tajir's legacy of excellence and Habit's commitment to quality create a lasting impact on the nation's culinary landscape.

Our core Values

  • Quality

    We are committed to providing superior ingredients and products that meet global standards.

  • Value

    We offer cost-effective solutions without compromising on quality

  • Consistency

    We ensure a reliable and consistent supply of our products

  • Perseverance

    We strive for continuous growth and improvement

  • Team Spirit

    We foster an organization built on mutual respect and collaboration.
  • WELL TRUSTED
    Over 100k customers
  • SUPER FAST
    With Express delivery
  • EXPERT HELP
    Seven days a week
  • BEST PRICES
    Unbeatable value